Microsoft has recently announced the initiation of an open beta phase for their doctor and clinic ads, paving the way for expanded opportunities in the healthcare sector. As the company aims to deliver targeted advertising to potential patients, this innovative solution is designed to connect individuals with medical professionals and local clinics.
These services include:
- Microsoft Advertising
- Microsoft Audience Network
- Microsoft Dynamics 365 Marketing
The search engine giant’s new advertising product comes as part of their broader plan to capitalize on the growing demand for healthcare services. As a result, Microsoft’s advertising ecosystem will now include a dedicated space for healthcare providers, allowing them to reach potential patients more effectively.
During this open beta phase, advertisers will have the opportunity to experiment with the new ad format, which specifically targets users searching for healthcare services in their local area. Through the integration of ad placements within Bing search results, Microsoft’s platform helps users find relevant medical services while providing valuable visibility to advertisers.
The new ad format is designed to be more comprehensive, incorporating key information about the doctors and clinics, such as their name, address, phone number, and specialty. This streamlined approach ensures that users can easily find and contact the medical professionals they require.
Microsoft’s move into the healthcare advertising space is in line with the industry’s growing digital presence. As more and more people turn to online platforms for their medical needs, the company is working to meet the increasing demand for tailored and location-specific advertising.
This open beta phase represents a significant step forward for Microsoft, as they continue to refine their advertising platform to cater to the unique needs of the healthcare industry. By offering healthcare providers a dedicated space to promote their services, Microsoft is demonstrating their commitment to supporting the sector and connecting patients with the care they need.
Good to know. Microsoft suggests the following best practices for running doctor and clinic ads.
- The open beta is available in United States, Australia, India, Germany, France, Canada, and the United Kingdom.
- The auction for Doctor and Clinic Ads is independent from Text Ads. You can participate in the Doctor and Clinic Ads auction with the campaign associated to your feed file and also participate in the Text Ad auction with your regular campaigns.
- The Doctor and Clinic Ads auction is cost-per-click (CPC)-based.
- Feed automation is supported through scheduling to easily keep up with any changes you make.
- It’s Recommend that you start with $100–$500 per day.
- Set location targeting in campaign settings as “United States”, “Canada”, or any other available markets. This will ensure ads are eligible to serve all users searching from within these countries.
- You can bring your own data in the form of audience lists.