Case Studies
Check out Web Sprout’s client success stories to discover how we create paid search solutions that drive revenue—not just leads.
Abbey Neuropsychology Clinic—Geofencing
This case study was from July 2022 for a test we performed in geofencing ads. For August 2022, we increased the budget and were able to pull in 845% ROI across all platforms, including our agency fee!
Total Health
Web Sprout inherited the paid search account for Total Health in January of 2022. The account was not performing ‘badly’ and had acquired 649 leads for all of 2021. After carefully reviewing the account, the Web Sprout team found many areas of. lost opportunity
Sports clips
On the heels of the “Best Year Ever” for Sports Clips, Web Sprout was tasked with driving YoY appointment growth by 10% while keeping CPA stable (below $25 goal), despite pandemic-related category headwinds and already substantial category market share. Optimizing leads was no longer as effective, as lead to appointment rate sharply declined due to glass and labor shortages reducing operational capacity
Penske
Web Sprout strategically leveraged local search campaigns through a combination of traditional paid search tactics, cutting-edge industry tools, real-time business intelligence and intuitive campaign management. The comprehensive approach increased paid search revenue by 71% over the designated time period while
strengthening the search visibility of the brand overall.
Rug Doctor
Rug Doctor was building up learning and reserving media budgets for an aggressive Q4 holiday season. The intelligence that Black Friday was no longer a trend, and that competitors and retailers began sales as early as October drove numerous business decisions around the timing of keyword effectiveness and promotional efforts. Accumulating almost a year’s worth of keyword and promotional intelligence, we tripled our budgets for the holidays, resulting in almost a 17 to 1 ROAS (our goal was 10 to 1) at an annual peak of over $400,000 in SEM media spend for November.
Ready Spaces
Ready Spaces is a global leader in the self-storage space providing varying storage options for consumers that are either moving, renting a place with limited space, or needing RV or boat storage. Ready Spaces enlisted Web Sprout, and the campaign goal was to utilize paid search to improve YoY storage occupancy rates across all US facilities (180+ facilities). This is done on a store and market level with a granular campaign setup to provide support to entire markets or individual stores based on business goals. The primary campaign objectives were to drive as many leads as possible (online rentals or phone call inquiries) as well as in-store visits within the given budget.
Outdoor World
Outdoor World offers high-quality, solution-based wear, outerwear, supplies, and accessories for men and women who lead a hands-on lifestyle and who value quality. Their marketing incorporates storytelling that conveys the uniqueness of their products in a distinctive, fun way sold through their content-rich website,
catalogs, and “store like no other” retail locations.
SlickText
SlickText had already achieved unicorn status in the SaaS space and was spending nearly six figures per month on digital when it came to Web Sprout in search of a more scalable and data-driven strategy. With no direct way to attribute the best-quality leads and customers back to marketing touch points, it was difficult to optimize and scale paid search strategically.
Web Sprout & L7 Smashing SaaS Acquisition Targets with Google Ads
L7 is a B2B SaaS company that provides an integrated safety and security platform to help businesses manage crisis and emergency issues, including work safety, business continuity and operational security.
YB platform’s PPC challenges and business objectives:
After little success with PPC in-house, YB came to Web Sprout wanting a global PPC strategy that would generate leads, increase revenue and grow their business so they can disrupt the world of hire assessment.
A Top PPC Agency That Treats Your Ad Spend Like Our Own
Web Sprout is a top PPC agency that treats our clients like our partners. That means we treat your ad spend like it’s our own—with lots of TLC.
Industries We Serve
Franchises
We use our franchise advertising strategies to help you reach 1.2 billion audience members on multiple channels.
Medical Practices
Web Sprout identifies untapped opportunities for medical practices to reach ideal audiences on a wide range of platforms.
Health Technology
By using out-of-the-box marketing strategies, we help medical device companies and healthcare organizations reach their target audiences.
Tell Us About Your Business—We’ll Do The Rest
Our team is looking forward to learning about your business, goals, and competitors to start developing a PPC strategy that delivers revenue.
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