Google Optimize to sunset in September

Google is discontinuing its Optimize and Optimize 360 products on September 30, 2023, which may affect marketers’ ability to conduct A/B testing and optimize their website or app’s user experience. Google is encouraging marketers to familiarize themselves with the tools and features available in Google Analytics 4, as they are committed to moving A/B testing there.

The company is discontinuing Optimize in order to better serve customers by investing in solutions that provide more robust A/B testing capabilities and to meet the evolving needs and demands of their customers.

Access your data. You can still access your data. Be sure to download it from the Optimize user interface before September 30.

Learn more. Read the full announcement from Google here.