Just like in your overall marketing strategy, putting all of your eggs in one basket is not what Google wants to see.

Getting organic (non-paid) visitors to your website is a great way to get new clients and potential buyers.

Search engine optimization is constantly evolving. No more adding more of the same keyword to a page and exchanging reciprocal links to generate growth.

Keyword research is an essential part of every digital marketing strategy. This cornerstone information ensures that your advertising strategy, content creation, and similar efforts reach an appropriate audience.

Organic traffic is no longer about how high you rank for specific search queries. Some businesses are finding that they can get featured or be at the top of the page and notice a decrease in clickthrough traffic.