Search engine optimization is constantly evolving. If you started a career in the early 2000s, you’d remember the days of adding more of the same keyword to a page and exchanging reciprocal links to generate growth.
SEO was simple then because the search mechanisms lacked algorithmic support. Today’s queries follow a very different process. That’s why these tips are crucial to implement (or at least consider) when you need more organic traffic headed in your direction.
Linking articles to an informative author page includes having profiles, some outgoing links, and biographics. Having links to the content is also helpful because it establishes expertise in specific spaces. When search engines can evaluate content creators comprehensively, it can be used to give your domain an organic boost.
Google changed how it generated page titles in August 2021. It now rewrites the title tags based on the information it finds on the web page. That’s an update from only making minor edits. You can take the results from this effort to look for ways to improve your processes and structures with your digital marketing company.
Keywords are powerful when they’re helpful to the narrative. When you add items with tons of fluff, it will get ignored. Search engines want to provide Internet users with a precise answer. When you can deliver that outcome, you’re more likely to have higher engagement levels.
When you’d look at optimization in the past, linking to a page meant you went with the URL. Today’s efforts require more depth, linking to specific text fragments, passages, even jump links. That puts visitors deeper into the page, giving search engines more signals about the information quality found there.
Do you have a large website to manage? There could be thousands (or more!) redirects that send confusing signals to search engines. When a 301 jumps to a 404, what benefit is there to the visitor? Try to reduce your redirect changes to a single one with a clear directive to simplify the process. It’ll make everyone’s life easier.
Search engines can evaluate websites today based on what other people say or write. Working with your marketing company to find potential reputation issues is the first line of defense when auditing your brand today. If everything is positive, you’ll find that the outcomes support growth. If not, you could be disappearing from search results without realizing it.
Even if you don’t have a local storefront, it helps to target customers who might stop by to visit. Community support is crucial to any brand’s survival, and today’s search engines recognize this fact. You’re more likely to get found by local searchers than anyone else when you deliver the best solution to a problem.
Unless you’re willing to embrace change, you’ll get lost in today’s online world. If you need help implementing these ideas, an experienced digital marketing services provider can lend a hand!
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