Broad match types are designed to capture all the possible queries related to your keyword, including exact matches, phrase matches, and related searches. You can avoid repeating keywords in different match types by capturing all the relevant queries using one broad keyword. Broad match types can also help you capture more relevant searches for your keyword. By including related searches, you can target a wider range of potential customers who might not find your ads with a narrower match type, allowing you to attract more visitors to your website, reduce the time you spend on building keyword lists, and focus your ad spending on keywords that work. To deliver relevant matches, broad match keywords also use the user’s recent search activities, landing page content, and other keywords in an ad group to better understand keyword intent.
For example, if your broad match keyword is “productivity software,” your ad may show on searches for:
- Productivity management software
- Productivity app
- Productivity applications
- Productivity tools