When Jack Dorsey stepped down as the Chief Executive Officer of Twitter, that event probably impacted your business very little. Even though it was breaking news when it happened, most brands wouldn’t cover that story.
With topic contextualization, you’re taking current events and personalizing them within the scope of your brand and business. Did your company recently have its CEO, Executive Director, or Founder leave? You could draw a parallel to Dorsey’s departure, talk about the lessons your business learned, and have unique and relevant content to offer others.
Here are some ways you can produce content with your Internet marketing agency or representative to create similar results.