You might be assigned a manager. Or you might be assigned multiple managers, depending on how many services you have retained the agency for. The problem here is that managers might have up to 200 other accounts they’re trying to manage. There’s no way your manager can give you the time and attention you deserve when they’re trying to manage that many accounts.
If you’re looking to hire an agency to manage your marketing, consider hiring a boutique agency. A boutique agency is typically more expensive than discount agencies offering the same services, but the difference is that a boutique agency only needs a few clients to be profitable. This means that they might have 10-20 clients – not hundreds. Their team members might manage 1-2 accounts apiece, ensuring that your business gets the time and attention it deserves. A boutique agency will take the time to learn about your business, what your ideal customer looks like, and the best way to reach them. Boutique agencies often work with 1-2 niches, meaning that they’ve taken the time (years, perhaps) to really understand your industry so they can serve you in the best way possible.