Twitter’s new Search Keyword Ads beta test

Twitter just launched a beta program that’s available to all advertisers called Search Keyword Ads. The announcement was made on Twitter.

How it works. Twitter says “Now advertisers can bid to insert Promoted Tweets solely among specific search results, reaching people with high real-time intent & improving ad relevance.”

“Search Keywords Ads differ from other Twitter Keywords campaigns in that they only reach people who are searching for targeted terms when they are searching, offering a stronger signal of intent.”