Twitter’s new Search Keyword Ads beta test
Twitter just launched a beta program that’s available to all advertisers called Search Keyword Ads. The announcement was made on Twitter.
How it works. Twitter says “Now advertisers can bid to insert Promoted Tweets solely among specific search results, reaching people with high real-time intent & improving ad relevance.”
“Search Keywords Ads differ from other Twitter Keywords campaigns in that they only reach people who are searching for targeted terms when they are searching, offering a stronger signal of intent.”
- What Are Programmatic AdsWeb Sprout explains how programmatic advertising campaigns work.
- What Are Keyword Match TypesThere are several different keyword match types that can help deliver better PPC campaign results.
- How To Determine Your PPC Campaign BudgetWeb Sprout provides you with steps on how to determine a PPC budget that results in campaign success.
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