The 'Traffic Butler' All-Inclusive
Marketing Solution
As Seen in
As a former “paid ads only” marketing agency, we came up with the Traffic Butler idea after one of our clients expressed interest in having us manage their social media accounts. They were such a great client that we couldn’t say no. A few weeks later they asked us to manage their email strategy. A few weeks after, the same client needed a new website. Along with their new website we proposed SEO and content services.
Once the word got out, other clients started asking us to manage their entire marketing strategy as well. We realized that offering an all-inclusive solution is what a lot of businesses wanted, but never knew existed. We knew that we had so much more to offer our clients, and that having us manage their whole strategy was a win-win for both sides.
The Traffic Butler service was born and the rest is history!
The 'Traffic Butler' Program is Right For You if..
👎🏼 You’re spending too much time interviewing, hiring, or managing multiple employees, agencies, or contractors
👎🏼 You’re tired of having multiple meetings with different team members
👎🏼 You’re spending a ton on 5, 6, 7, or 8 different experts to manage your paid ads, SEO, content, social media, and email
👎🏼 You’re not getting the results you’d expect, or are frustrated with the lack of communication with your team
👎🏼 You’re ready to spend money on marketing, but know there must be an easier solution
There’s a better way!
WHAT'S INCLUDED IN THE TRAFFIC BUTLER PACKAGE?
Initial Onboarding
Minimal small talk, maximum discovery. During a half-day onboarding session, we’ll dive into your business goals, your most pressing headaches, and what your current marketing efforts look like. Sound exciting? Getting down to business FAST is our kind of fun.
Our goal is to eliminate the need to have multiple onboarding calls for each of the specialties we manage. But this session is one of the most important in our entire partnership. We’ll be giving you lots of homework, forms, worksheets, and templates to complete. This ensures that we know exactly who your ideal customer is, what their interests are, and how we can best reach them.
Streamlined is our middle name!
This includes:
- A half-day Zoom call or in person meeting*
- Templates, worksheets, and forms such as the Customer Avatar Canvas, the Customer Value Journey, the Big 3 Planning Canvas, and more
- Clarity on who your target audience is and how we convert them
- Our team and yours getting to know each other
* Prefer to onboard in person? Ask us how!
Google Ads + Facebook Ads*
Facebook ads. Google ads. LinkedIn ads. Oh my! Paid ads are everywhere these days, and if you’re not paying, you’re not playing!
We’ll run ads on Facebook + Google (not sure of these? We can help you decide).** This service alone is worth the entire cost of the package!
This includes
- Strategy development
- Creative direction
- Keyword and audience research
- Copy development
- Image creation
- A/B testing
- Optimization
- Monthly KPI reporting
Google ads includes YouTube, search, and display (image) campaigns. Facebook ads also includes Instagram.
We manage ad spend up to $10,000 per month on each platform. For ad spend beyond $10,000 per month, fees will be on a sliding scale starting at 18% of ad spend. We can give you a custom quote. Just ask us!
*Additional platforms starting at $1,500 per month
** Includes Instagram & YouTube. Don’t want Google or Facebook? Swap one out at no additional cost. We also manage Bing, LinkedIn, Twitter, and Taboola
Search Engine Optimization
With more than 9 years experience in SEO, our experts know how to get you ranked the right way.
Our SEO services include
- Onpage
- Offpage
- Link building
- Google analytics management
- Google webmaster
- Search engine submissions
- Directory submissions
- Content writing and article posting
- Blog posting
- News releases
- Monthly KPI reporting
We also ensure to use Googles most recently updated algorithm’s strategy!
We can’t guarantee page 1 results – nobody can. But our experts spend 10-20 hours per week on your account, ensuring that we get you as close as possible!
Facebook + Instagram Social Media Management*
We don’t need to tell you how important a good social media strategy is. But we’ll just say that a large, engaged social media following is the pinnacle of any company’s success. Social media can increase your company’s value, help you find new audiences, and even give your customers a direct line to support, marketing, product developers, and more.
Love it or hate it, social media isn’t going anywhere. And if you think your audience isn’t on these platforms, you’re wrong! Consumers, business owners, parents, grandparents… They’re all on social media. And if you’re not there, you’re going to get missed.
We’ll create and post on your company Facebook & Instagram pages **
This includes:
- Copy development
- Image creation
- Scheduling & posting***
- Brand reputation (managing comments)
- Forwarding important customer questions and inquiries
- Growing your follower counts
- Engaging with customers
- Monthly KPI reporting
* Additional platforms starting at $1,250 per month
** Don’t want Facebook or Instagram? Swap one out at no additional cost. We also manage LinkedIn & Twitter
*** We’ll create, schedule, and post up to 5 posts per week per platform
Email Marketing
We LOVE email. Your email list is likely your biggest asset. We’ll take your current list and develop a strategy to increase engagement, drive leads or sales, and get your subscribers more involved!
Don’t have an email list yet? No problem. We’ll set you up in Klaviyo, create an opt-in form, develop a lead magnet, and start growing your subscriber base. You’ll have a list in no time!
This includes:
- Email design
- Email copy
- Links
- Scheduling and sending*
- List building (via lead magnet, ad, or opt-In form)
- Creation of campaigns, flows, and lists
- Monthly KPI reporting
*We’ll create and send up to 2 emails per week. If you would like additional emails, the cost is $200 each
Content Writing
You can’t spell SEO without content! Ok well, technically you can.
Content marketing is absolutely necessary for SEO, email, and social media. Without new content, you can’t possibly promote your goods or services. Even e-commerce accounts can benefit from written blogs or posts that connect with their audience and offer meaningful value.
This includes:
- Keyword research
- SEO optimization
- Topic research
- Length between 500-1200 words each*
- Posting on your website blog, in emails, and social media
* We will create up to 5 articles per month. Additional articles are $150 each
Easy, Clean, Reporting Dashboard
If we don’t measure and report, how will we know what’s working?
Each month you’ll receive performance reports on the most important KPI’s. Past months reports will be available for you to review at your convenience.
Extra Benefits
You didn’t think we were done, did you? In addition to the other benefits listed, you’ll also get:
- Bi-weekly calls for the first 6-months around the 1st and 15th (or the closest business days). Starting on month 7, meetings will be conducted once monthly, around the 1st to go over updates and reporting
- Slack channel for quick messaging
- Basecamp account for files, project management, passwords, and more
- Google Drive to share files, images, etc.
- Monthly reporting dashboard – COMING SOON
Yep! We do that, too!
This service is great if you’re using a website builder such as Wix, Squarespace, PatientPop, or any other “drag & drop” solution. These services work well for beginners and small businesses, but offer little customization and add-ons. In addition to the ongoing monthly cost, SEO options for these website types are extremely limited.
We can take your current website and re-design it on WordPress, giving you more options for look, design, and user experience.* Don’t have a website? No problem! We’ll help you plan, design, and build one from scratch.**
If you have a website that you’re happy with, and are looking for basic maintenance, you’re in the right place! Because we have access to your website anyway for SEO and content services, maintenance is as easy as 1-2-3!***
* Website rebuilds start at $2,500
** Full website design and builds start at $5,000
*** Maintenance packages start at $50/hour
How we do it - The Framework
Our 5 step framework guarantees success in a way that FEELS good for you.
We don’t ‘do’ overnight success – we help you build out LONG TERM, SUSTAINABLE marketing plan that keeps building long after we’ve finished working together.
01. The Profitability Strategy
Our due diligence on unravelling your margins and deep-diving into your conversion rates means we can create a super blueprint for true revenue growth. This planning will start making you dollars AND sense. It’s the internal big picture thinking BEFORE we create a single ad, email, or blog post, and AFTER we audit your current funnel to find all your low-hanging fruit and big, juicy opportunities.02. The Creative Direction
Beauty and brains. We create gorgeous, personable ads, emails, and posts custom to each placement that both make you say “ooooh!” AND are ultimately designed for conversion. Yep, this is the fun part! Because we get to know your audience on a new level, it means we can create tug-on-the-heart-strings, make-you-lol copy alongside creative that ensures the copy truly sings.03. The Buyer Personas + Audience Targeting
We start our FBI-level investigating by building out the personas in your target audience, getting inside their head. We leave no stone unturned! Then, with our tried-and-true, continually evolving strategy, we transform the buyer personas into fully formed, fleshed out audiences with super specific parameters that zero in. You become EVERYWHERE.04. The Structured Testing
This is where we let the data speak for itself. We meticulously and strategically A/B test everything. Our obsession is testing, tweaking and testing again to work out the top performing personas, targets, copy and creative. And for you we do it fast – to ensure we don’t cost you any unnecessary time or money. Online ever-changing algorithms don’t stand a chance.05. The Troubleshooting & Scaling
Guess what? We LOVE data. But you knew that. each month you’ll receive pdf reports with your performance numbers outlined. As we read the data, we’re adjusting accordingly + scaling up what works for maximum profitability and business growth (oh yeah, multitasking!). Our eagle eye on every stat and number means we can handpick the campaigns generating a flow of high-quality leads and/or back-to-back sales – THEN we scale them all the way up for maximum revenue. You’re welcome.But don't just take our word for it...
Why you should consider our 'Traffic Butler' all-Inclusive Marketing Package
Let’s say you have a marketing team. You have a copywriter, paid ad specialists, social media managers, an SEO expert, and an email marketing manager. Let’s also say that each one gets paid at least $5,000 a month (minimum, not including benefits).
That means you’re paying $25,000 per month to your team in salaries alone! We’re not arguing that it isn’t money well spent. Your marketing team is the heart of your business. They can make or break your entire years sales goals with one single campaign.
But we also know that $25,000 plus benefits and overhead is a lot of money to spend. With Web Sprouts all-inclusive ‘Traffic Butler’ package, you’ll save about 60% just on salaries alone.
What could you do with that extra savings?
Finding and hiring good employees and contractors isn’t easy! Creating job post, researching salaries, setting up and conducting multiple interviews, following up, creating an offer, onboarding…
Who has the time!?
With Web Sprouts ‘Traffic Butler’ package, you only need to hire 1 team. You’ll onboard once, pay one invoice, and have one team to manage.
What can you do with all of that extra time?
With our ‘Traffic Butler’ package, you’ll have only one team to manage. Forget multiple meetings, too many Zoom calls, a flood of updates in your inbox, and you playing the middleman when your team fails to communicate.
With us, we’ll onboard your team in one half-day session, you’ll have 2 meetings per month (with everyone working on your project), organized folders, chat rooms, and reports, and most importantly – a team working for you that communicates and works together to achieve the same goal – growing your company!
Sometimes even people in the same office or on the same team just don’t work together well. We know the struggle!
Having your marketing team be one agency allows you to take a step back, relax, and know that we’ve got it handled!
Communication issues don’t exist here! Forget the days of trying to organize meetings, bringing everyone together, fighting to get the copy team to work with the social media managers, etc. Our team is tight and you can rest assured that your message, strategy, and focus is consistent and on point!
Strategy – check! Analysis – check! Reporting – check! Accountability – check!
As your ‘Outsourced CMO,’ you don’t have to worry about hiring, paying, tracking, managing onboarding, or training your team. We’ll take care of everything!
Well, we think so anyways.
Working with Web Sprout is like having another team of partners in your corner. Your success is our success. We love what we do and we strive to make your life easier by letting you go back to focusing on growth!
DIGITAL MARKETING DONE RIGHT
👀👇🏼 Check out these real results from current clients 👀👇🏼
- 100% increase in Instagram reach in 3 months
- 500% increase in Facebook page reach in 3 months
- 1.6K% increase in Facebook paid reach in 3 months
- 180% increase in PPC conversions in 3 months
- 200% increase in PPC conversions in 1 month
- 185% increase in PPC ad clicks in 1 month
- 192% increase in PPC impressions in 1 month
- 20% increase in user to website in 1 month
- 80% increase in users to website in 3 months
- 96% increase in users to website in 5 months
- 7 high-priced ticket sales with an ROI of 400%
Stop Struggling & Juggling
You shouldn’t have to babysit your marketing team. You shouldn’t have to worry about creating and paying for job posts, emailing prospects, interviewing, onboarding, training, payroll, taxes, and the constant battle of trying to keep everyone in line and on-task. End the struggle!
With the Traffic Butler program, you’ll hire one team, sit through one onboarding session, pay one invoice, and save thousands of dollars per month on taxes, benefits, and overhead. What do you have to lose?
