3 new features for the Instagram Subscription test

Meta began testing a paid subscription service earlier this year in January. Now available to ‘tens of thousands of creators in the US, new features have been added.

The new features are:

Subscriber chats, powered by messenger and disappear after 24 hours
Exclusive posts or reels
A separate subscriber-only tab on their profile where subscribers can access exclusive content

Instagram responded, “A really important thing to creators everywhere is sustainable income. At the end of the day, if you’re a creator, you’re a business, and a great way to establish some sustainable and predictable income is through Subscriptions,” says Head of Instagram Adam Mosseri. You can view his announcement on the app here.

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3 new features for the Instagram Subscription test

Marketing Tips We Can Learn from Tracy Chapman and Luke Combs’ Grammy Performance

Crafting Persuasive Ad Copy for Fitness Products

A Guide to Maximizing ROI with Health and Wellness PPC Campaigns

Effective Remarketing Strategies for Health Products

A Guide to Leveraging Instagram Stories for Maximum Exposure

Harnessing the Power of Video Ads in Health and Wellness Marketing

The Impact of Augmented Reality (AR) on Health and Wellness Advertising

Navigating the World of Programmatic Ads

Crafting Compelling Facebook Ads: Using Ad Copy and Imagery to Connect with Your Health and Wellness Audience

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3 new features for the Instagram Subscription test

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